Banner Ads
Banner ads are a form of Internet advertising where ads are displayed on a web page. They are used to attract traffic to the website being displayed or sometimes used for branding purposes. The more effective short term method is to display banner ads specifically for click through traffic. An impression is how many views the ad received and a click through is when a visitor clicks the ad. Banner ads are normally JPEG or GIF files with JavaScript involved. To make your banner advertising the most effective you should advertise on websites that attract visitors who would be interested in your niche. You should also use effective tracking of your banner ads to make sure they are actually making you money. Say you made a $10.00 profit on your product and your advertising was $1.00 per click. You need to make sure that 1 out of every 9 clicks is making a purchase for that ad to be effective. It’s best to test this method over a longer period because you may not receive any sales for 10 clicks but then your next 5 clicks could all be sales. It’s always best to test before making conclusions on any advertising.