Website Meta Information
A website’s title, meta description and meta keywords are some of the most important things when it comes to what keywords your website will rank for. You must make sure that every page on your website has a title, meta description and meta keywords that relate to what the pages content is about. For instance, if your website is about shoes you need to make sure that the homepages title, meta description and meta keywords all have the word shoes in them somewhere. Then if you have a sub page about Nike shoes you need to make sure you have Nike shoes in each one of them. Your title is what will come up in the search engine to click on, your description will be right below that telling possible visitors what that page has to offer and your keywords will only be seen by the search engines but are still important. Obviously this is not the only thing that you need to do in order to optimize your website for specific keywords but it is one of the bricks you need to build the wall.