The Best And Worst Incentives
There are many incentives you can use in e-commerce but which ones work the best? Some of the incentives you can use are dollar discounts, % discounts, free shipping, free gift with purchase, no tax, buy one get one free and so on. Some people would say that the worst incentive you can use is a dollar discount. The truth is there really isn’t a specific answer for every website. Your answer will depend on your niche, customers and economic conditions.
To figure out what works the best you must test every method with your store and your existing customer list. You can test these methods several different ways. You can apply each of them to your store one at a time and see which method receives a better conversion rate. You could also take your existing customer list and divide it up equally with the amount of incentives you are testing and send each one out to the specific groups in your list. You should send these offers out by both email and direct mail. Then which ever group has the best conversion rate will be the most successful incentive for your niche and customers.