Customer Hesitation To Purchase Products
There are a number of things that create customer hesitation to purchase a product or products. For instance, is it the best price, is the site secure, quality of the product, is your customer service quality, when will the item arrive, is the product as described and can I return the product? The e-tailing group conducted a consumer survey and found that product descriptions were the most important to help make a purchase decision, followed by the merchant’s guarantee, stock availability and quality of images.
A good way to create great product descriptions is to see what your competitors have and write a better description. For example you may be selling the same t-shirt as a competitor and they only have the color and different sizes. Your description could have that plus the brand of the t-shirt if there is one, the type like 100% cotton and where it’s made. The more information you can give your visitors the better. They are more likely to buy and less likely to contact customer service before purchasing.
Customer reviews can also be very important to a product description. Even if they are bad customer reviews, they are proven to help improve your conversion rate. One of the best ways to get customers to review products is to offer them a discount or something free if they write a review. As long as you give them some type of incentive you will see reviews start to appear or increase.