Reducing Confusion In The Shopping Cart
The shopping cart is one of the most important parts to a customer checkout process. In order to receive the best possible conversion rate you need to be sure that you make your customers checkout process as smooth as possible. Besides price, your customers want to make sure that they are purchasing the products with the attributes they wanted. Attributes like size, color, shape, voltage and many others. The reason these are so important to display in the shopping cart is because a customer may need to add or delete and you want to make sure they are adding and deleting the correct products. One of the best things you can do to help eliminate this confusion is to make sure there is an image next to each product in the shopping cart. An excellent shopping cart will display the sku color, a thumbnail image, quantity and a shipping calculator.