eCommerce And Video
Video and eCommerce are starting to become one and the results are looking good. One example, YouTube has eCommerce written all over it and it looks like it’s beginning to open new doors. When you watch a music video for instance, if that song’s available for purchase you have the option to purchase it from Amazon or iTunes at the bottom of the video. It’s pretty clear that a video gives the viewer a clearer idea of something than just an image and text. So say eCommerce websites start using not only images and text but videos. Think about how much more knowledge and sense of security you’ll be able to provide customers. This is something you will see more and more eCommerce websites use this year as part of their Internet marketing strategy. You will see video introduced for their products and for their customer reviews. My guess is conversion rates will go through the roof and the ones who start using video to its full potential will be the ones leading the pack this year.