Domain Name Length
A domain name is something a lot of people take for granted when starting a website. This is one step that if done correctly, can make all of the difference in your SEO and your click through rate. It’s been proven that a shorter domain and or URL will receive higher click through rates. However the good ones are very hard to come by nowadays without buying one from someone or already owning one. For instance, obviously Shoes.com is already take and being used to generate millions of dollars. This is the best possible domain you can have for selling shoes. Not only is it short but it’s good for search engine rankings and direct type in customers. A lot of people would say ok so the next best thing would be like Shoez.com or something similar right? Wrong, yeah it’s a short domain name but it will make it very difficult to rank high in search engines for the keyword shoes or keywords with shoes in it. While it is good to have a short domain name you also need to make sure you aren’t sacrificing your websites SEO capabilities. Without taking advantage of the traffic SEO can bring you, you’re missing out on barrels of targeted traffic. So while you may receive a better click through rate what does that matter if you have very few clicks? The route you want to go is a domain that has shoes in the beginning. So while your domain name may be longer you will receive much more traffic far outweighing the click through rate worries.