Internet Marketing Commerce

The first thing you want to do is figure out which subscribers have not yet made a purchase. Take these emails and compile them together into one email list. These subscribers are obviously the hardest to convert and they should be emailed your best offer or offers. With you’re analytics set up to track every page of your website you will be able to track which subscribers are clicking a link or links in your email. There will more than likely be a percentage of subscribers who will click, but not buy again after this email. You will want to backend the subscribers who didn’t buy with a final, even better offer.

The next thing you want to do is analyze which subscribers have made a purchase within the past 30 days, depending on what kind of products they purchased and separate their emails. You are then left with the rest of your list who’s made a purchase, but haven’t made a purchase recently. There are a few reasons why this may have occurred. One of them could be because one of your competitors was offering a better deal at the time they were ready to purchase. Another could be because they only needed a one time purchase anyways or they just don’t need to make another purchase yet. It’s more than likely, that a good percent of these subscribers will make a purchase if they are sent a special offer. It’s a good idea to have a sale on your website going on during the time you send out on email to your subscribers. Make sure that the sale on your website is not a better deal than the one you’re offering your subscribers. This way they realize the advantage they have to being subscribed and being a loyal customer.

In order to improve your customer experience and increase your conversion rate you need to know the opinion or preference of your customers. A satisfied customer will normally be more than willing to provide you with their opinion, if you approach it correctly.

The first thing you need to make sure you’re doing is providing your customer with the best service you can provide. If you’re doing this the rest will, most of the time, fall into place naturally. One of the biggest mistakes a website can make is asking a customer for their opinion before they have even had a chance to browse and make a purchase. Not only have they not even had a chance make a full opinion, but they may leave your site and not even make a purchase. The best way to ask for a customer’s opinion or feedback is to ask for it once they have completed their order, either by an email or a phone call.

When you’re asking for their feedback you want to make sure you keep it as short as possible, remember they have a life. Ask them if they would be interested in answering a few questions to improve their shopping experience. In return give them something free or send them a coupon for their next purchase. Then after you’ve asked your set of questions ask them if there is anything else, you didn’t ask, that they would like to see.

Always remember that your customers are what makes your business. Their opinion is the most important, if you listen to your customers they will more than likely come back again than not. By listening to them it shows them that you are doing everything you can in order to make their experience the best they’ve ever had.

If you want to have the most successful Internet business possible you don’t want to put all your eggs in one basket. What I mean by this is you don’t want to rely solely on organic traffic; you don’t want to rely solely on paid traffic and so on.

You definitely want to develop your website to eventually achieve top organic search rankings but you don’t want to rely on it. The reason for this is because you are at the mercy of the search engines algorithm. While it is definitely possible to achieve top organic search results and maintain it, you are limiting your website it several ways. Top organic search results is definitely not something that will happen over night or even over a few months. While you build your website and let it age you need another form of traffic to generate sales. The best way to achieve this is to use pay per click advertising with the keywords you want your website to come up for organically. You will obviously have to find a method that works the best to make this method profitable. The good thing about this is once you find a method to turn a profit it’s endless from there. When your website slides into the first page organic position you will have a conversion rate that you may have never achieved if you only went the organic route. You will also not receive the customers who are only clicking on the sponsored search results. This means that your competitors are capturing customers that you never even had a chance to.

So keep an eye on your search engine rankings and keep up with the changing ranking strategies. Always keep organic search rankings as icing on the cake and go out and get traffic with pay per click.

Many times some of the smallest changes can increase your conversion rates dramatically. So, let’s start by thinking simple, like what is your traffic doing when they come to your website? What do they do when they first land on your website until their order is complete or isn’t complete? It’s these very simple, but crucial steps that may lead to a dramatic increase in your conversion rate.

The first thing you need to do, if you aren’t already, is track your visitors every move. You need to know how many visitors are creating an account, how long they are staying on what pages, how many are adding products to the shopping cart, how many are getting a shipping estimate, how many are entering their payment information and how many are actually placing an order.

By analyzing how many visitors are doing each on of these things you will be able to get an idea of where the biggest percentage of your visitors are dropping off. It’s a good idea to start here first because it will normally have the biggest impact on an increased conversion rate. So for instance let’s say that your biggest drop off point is when your customers get a shipping estimate. This is normally a sign that your shipping is more than your average customer would like to pay. While you may not be able to get a better shipping rate right away you can do things that give your customers a better price. For instance, it may be worth it to give your customers a discount on shipping and pay more than they are. The reason for this is the fact that it should increase your volume if this is the reason your customers are dropping off. After doing this you may receive enough volume in orders to equal out your profit or even increase it. You may even be able to get a better shipping rate due to the volume of orders you will now be doing. You also need to look at the fact that a good portion of those customers will become repeat customers. This will obviously out weigh the initial loss you had on shipping.

All in all, no matter what part of your website has the biggest drop off rate, you always want to start there first. It will most likely have the biggest impact on your conversion rate due the fact that the majority of your visitors are dropping off there. So before you spend hundreds to thousands of dollars in advertising make sure you’re getting a phenomenal conversion rate.

A lot of people overlook just how important it is for a website to have good usability. A website can look amazing but if your visitors can’t easily shop and purchase you are loosing thousands of dollars. If a customer can’t easily find what they want to purchase it they will most likely leave your website and go to one of your competitors. It’s a very simple concept, the easier you make it for your visitors, the easier they will make it on you.

In order to effectively test the usability of your website you need to get together a group of people who have little to no knowledge about what you sell. Give them a list of products or product types to find, and then watch them to see just how easy it is for them to navigate around your website and find the products or product types. This will give you an idea of what your customers are doing and things you might need to change to give your website a better usability. It’s a good idea to change one thing at a time if possible and then see what your conversion rate is. This way you will know if that change is helping or if it’s hurting your business.

There are certain things that you need to look out for when you’re watching your testers. If your testers hit the back button in their browser this means that they didn’t find what they were looking for. This means that particular link or description they just read was misleading and needs to be looked over.

Reading something over again is also a sign of a problem. This means that what they were looking at was confusing and should be looked over. The navigation of your site should be simple but just enough information to tell them where that link will take them.

When your testers hesitate this is also normally also a problem. If a website has good usability the user shouldn’t have to think too hard. There movement should be smooth and fairly quick unless they’re reading a product description.

There are many different ways to test the usability of your website. This is one way that we have found to be one of the most effective and it should do the same for your website. Remember if you don’t give your customer what they want your competitor will. So make sure your website has the best usability possible.

Google, Yahoo and MSN are now supporting a Canonical URL tag to help manage duplicate content issues. Duplicate content can occur when a product is listed under multiple categories, each with its own URL. Another instance could be when a search engine crawls a printer friendly version of a page.

There are several issues that exist with duplicate content. When multiple copies of a page exist search engines want to choose one version to show and filter out the rest. This could end up with the search engine showing your printer friendly page and almost completely defeating the purpose of your organic results. Your PageRank may also suffer in this case due to the fact that it’s being spread across pages you don’t want ranked well.

Before Canonical URL tags the best way to let search engines know which pages to crawl was to add rel=”nofollow” to the links you didn’t wanted crawled. Now you can use rel=”canonical” to let search engines know which page is the original version. This may not work correctly every time because search engines aren’t perfect, but it will surely help you achieve better results.

There are many advantages to using pay per click marketing even when you’re ranked high in search engines organically. One of the biggest advantages it can have is pushing your competitor’s ads down. This will allow you to receive more clicks and obviously give them less. A lot of consumers will never click the ads toward the bottom and they will never have a chance to even find out about some of your competitors.

Pay per click ads can also be changed as often as you would like. This allows you show consumers when you’re having a sale or when you’re running a special promotion. It also allows you to give consumers an ad that will receive a better click through rate. This is something you can not do with organic search pages without hurting your SEO. In other words it can become a much better selling technique.

Another thing to take into perspective is the fact that some will only click on the paid ads that are above the organic search results. So while you may be ranked number one organically for the searched keyword or term you’re targeting, you may not receive clicks that you would receive if you used pay per click.

Imagine watching a video online or watching a TV show where you can buy what you see. Video e-commerce is in its beta stage but the potential of it is amazing. Say you’re watching tiger woods play golf and you like the hat he’s wearing. You will be able to purchase that hat while still watching tiger play golf. You can “click” on his hat and it will bring up a list of companies that sell that hat, their price, shipping, etc. and then you can make a purchase. This is truly going to change the world of commerce in a positive way.

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Knowing how your email marketing reputation stands is a very crucial component to make sure all of your subscribers are receiving your newsletter. There are several elements that are assessed to decide your email marketing reputation score.

One of those elements is your email volume. You want to make sure you keep your email volume at an acceptable rate. Sending emails out several times a week could be pushing the limits. You also need to try and keep the amount of emails you send as consistent as possible. If you have a sudden increase in the amount of emails you send in a short period of time this can be seen as spam.

Your email delivery rate is also very important. If a lot of your emails sent out aren’t being delivered this may be seen as an out of date list or a rented list. This can definitely be seen as spam so it’s important that you keep your email list as updated as possible.

Spam reports are probably one of the biggest factors in your email marketing reputation. If you have a lot of people report you as spam to their email providers or their ISP’s this is more of hard evidence than anything. However, they will cut you some slack and take into perspective the size of your list and the fact that you’ll always have people who report emails as spam whether they are or not.

Some good websites to check your email marketing reputation are Sendmail.com, SenderBase.org and SenderScore.org. These should help you get a better idea of where you email reputation stands.

There are many strategies that you can to use to build a successful E-Commerce website, but the key is target a specific niche and focus on one thing at a time. If you try to do too many things too fast you will become the master of none.

If you really want to get the full potential out of your website before you start anything you want to make sure you have a decent grasp on how search engine optimization works. This is something that your website won’t benefit from right away but over time. It’s important to understand how it works before you build your website otherwise you’re better off starting a completely new website. You don’t want to spend too much time in this area because if you do you’ll never get started. SEO is something that doesn’t happen overnight but more like a year or two down the road depending on how crowded your niche market is. The reason it takes so long is because a website needs to be indexed in search engines, it needs to age, a good amount of content (you must add some kind of website content everyday), relevant back links. Once you have a system going to keep your website updated daily it’s time to look for other forms of traffic.

There are several other ways to bring traffic to your website but best the instant way is pay per click. Pay per click marketing will allow you to bring the most targeted instant traffic you can get next to organic search results (the natural listings). Let’s say you are selling Sony TV’s you can advertise your website for the search term Sony TV’s. This will bring you customers who are looking for Sony TV’s. You could get even more targeted and advertise specific models you are selling. The more targeted you get with pay per click the better conversion rate you’re going to receive.

These strategies are without a doubt the two that every Internet entrepreneur should start out with. You should also start with one marketing strategy, find what works with that strategy, keep it going, then move on to the next to keep your business growing.