Emails Away From The Spam Box
Email complaints are probably the number one thing that will send your emails to the spam box. If you send emails to frequently like more than once a week many of those on your email list will start to mark your emails as spam. For a lot of people this is way too many emails, even once a week is too many emails for some.
Another thing you’ll want to look at is how up-to-date your email list is. If too many of your emails bounce back your list may be seen by ISPs as outdated or rented. A lot of fake emails could also cause a lot of bounces. A way to help eliminate this is to make sure that all of your subscribers are required to confirm their subscription after they sign up.
It’s also a good idea to try and avoid words like free if you can. This is a word that’s used in a lot of spam emails and if it’s used multiple times in your emails they will most likely be considered spam. You also want to make sure you use as much text as possible and less images. You have to remember spam filter robots can’t see images and may view an all image email as spam due to lack of content.
There are many different things you can do in order to remain away from the spam box, but these are some of the most common. This should keep you on your way and away from the spam box.