Two Things To Stay Off The Spam List
One thing you need to take note of are your emails that bounce or in other words do not send. Normally, an email bounce occurs because of a busy server. It’s a good idea to take note of the emails that bounced and to test them with another unique email. This way you will know if the server was just busy or if the email address is misspelled or deleted. You want to be careful how you approach this so that you do not accidentally send your list the same email again. This may cause some of your subscribers to report you as spam. By just a few of your subscribers doing this could result in a total annihilation of your list. By this I mean that your emails may start to end up in the spam box and the rest of your subscribers will never see them.
The second thing you need to do is always provide a way for your subscribers to unsubscribe. This may not only get you into trouble with the law but will more than likely get you blacklisted. If someone chooses to unsubscribe from your list it is very important that you do not ignore that request. If you do not you are almost guaranteed to be reported as a spammer.
These are only two things to help keep you off the spam list, but they are two of the most important. This will keep your emails known as “clean” and sure to keep your list growing.