Newsletter Preview To Increase Opt-Ins
There are many different strategies that can be used to increase the amount of opt-ins a website receives. There is one that is not used very often but brings excellent results. That one is showing your visitors a preview of what your newsletter or emails look like. Most of the website actually doing this only show them a portion of an example newsletter or email, but we have found that your opt-ins increase by showing them the whole thing. This gives them a chance to actually see what they are subscribing to before they actually do.
A good way to approach this would be to make a short list of what they should expect from your average email. Even though you allow them to read a preview newsletter some will just want a summary of what to expect. Then under that summary you can provide a link where they can find one of the emails that you’ve sent to your existing list. After doing this along with providing some type of incentive, like a coupon for 10% off your first purchase, you are sure to see your opt-ins increase.