How To Check Your Email Marketing Reputation
Knowing how your email marketing reputation stands is a very crucial component to make sure all of your subscribers are receiving your newsletter. There are several elements that are assessed to decide your email marketing reputation score.
One of those elements is your email volume. You want to make sure you keep your email volume at an acceptable rate. Sending emails out several times a week could be pushing the limits. You also need to try and keep the amount of emails you send as consistent as possible. If you have a sudden increase in the amount of emails you send in a short period of time this can be seen as spam.
Your email delivery rate is also very important. If a lot of your emails sent out aren’t being delivered this may be seen as an out of date list or a rented list. This can definitely be seen as spam so it’s important that you keep your email list as updated as possible.
Spam reports are probably one of the biggest factors in your email marketing reputation. If you have a lot of people report you as spam to their email providers or their ISP’s this is more of hard evidence than anything. However, they will cut you some slack and take into perspective the size of your list and the fact that you’ll always have people who report emails as spam whether they are or not.
Some good websites to check your email marketing reputation are Sendmail.com, SenderBase.org and SenderScore.org. These should help you get a better idea of where you email reputation stands.