Don’t Put All Your Eggs In One Basket
If you want to have the most successful Internet business possible you don’t want to put all your eggs in one basket. What I mean by this is you don’t want to rely solely on organic traffic; you don’t want to rely solely on paid traffic and so on.
You definitely want to develop your website to eventually achieve top organic search rankings but you don’t want to rely on it. The reason for this is because you are at the mercy of the search engines algorithm. While it is definitely possible to achieve top organic search results and maintain it, you are limiting your website it several ways. Top organic search results is definitely not something that will happen over night or even over a few months. While you build your website and let it age you need another form of traffic to generate sales. The best way to achieve this is to use pay per click advertising with the keywords you want your website to come up for organically. You will obviously have to find a method that works the best to make this method profitable. The good thing about this is once you find a method to turn a profit it’s endless from there. When your website slides into the first page organic position you will have a conversion rate that you may have never achieved if you only went the organic route. You will also not receive the customers who are only clicking on the sponsored search results. This means that your competitors are capturing customers that you never even had a chance to.
So keep an eye on your search engine rankings and keep up with the changing ranking strategies. Always keep organic search rankings as icing on the cake and go out and get traffic with pay per click.