How To Convert Email Subscribers
The first thing you want to do is figure out which subscribers have not yet made a purchase. Take these emails and compile them together into one email list. These subscribers are obviously the hardest to convert and they should be emailed your best offer or offers. With you’re analytics set up to track every page of your website you will be able to track which subscribers are clicking a link or links in your email. There will more than likely be a percentage of subscribers who will click, but not buy again after this email. You will want to backend the subscribers who didn’t buy with a final, even better offer.
The next thing you want to do is analyze which subscribers have made a purchase within the past 30 days, depending on what kind of products they purchased and separate their emails. You are then left with the rest of your list who’s made a purchase, but haven’t made a purchase recently. There are a few reasons why this may have occurred. One of them could be because one of your competitors was offering a better deal at the time they were ready to purchase. Another could be because they only needed a one time purchase anyways or they just don’t need to make another purchase yet. It’s more than likely, that a good percent of these subscribers will make a purchase if they are sent a special offer. It’s a good idea to have a sale on your website going on during the time you send out on email to your subscribers. Make sure that the sale on your website is not a better deal than the one you’re offering your subscribers. This way they realize the advantage they have to being subscribed and being a loyal customer.