How To Get Customers To Write Reviews
Customer reviews can have a tremendous impact on any business. Reading, listening to or watching a video customer review gives customers a better sense of security in what they’re purchasing. There are some negative aspects to allowing reviews but the positive outweighs the negative. Although customer reviews can have a positive impact on your business it’s hard to get customers to write them without asking or giving them an incentive.
The first thing you should test is to simply just ask your customers for a review after they have received their order. Depending on your niche a good portion of your customers will write a review without asking for anything in return. The customers who are willing to do this should be rewarded even when they don’t ask for it. This shows them that you care about their opinion and them as a customer. It’s also something unexpected and shows that you take pride in your customer service. This will get those customers coming back to purchase again and again.
Once you have tested this method if it doesn’t seem to be working out as well as you thought it’s a good idea to start offering your customers an incentive. There are several things you can offer them it really depends on your niche. You could offer them a t-shirt of your business, money back on their purchase or a coupon for any future purchases. It’s a good to do this after they have purchased by email, mail or even put it in their packing slip. No matter what the case by giving an incentive you will get a much bigger response.