Some Email Marketing Winners
Email marketing can be extremely effective at a low cost and it’s not as complicated as you think. To get an effective email marketing campaign going you want to start with the most important aspects, the basics.
One of the first things you need to figure out is; what is a good number of emails you should send out in a month. The average effective campaign will send out emails twice a month or once a week and no more. You should really start out at once a month and see how your conversion rate is affected when you increase your emails sent. Keeping it to a maximum of once a week will not annoy your subscribers and keep them interested. It’s also good to figure out which day of the week is best to send out your emails. For instance you might want to try sending your first one on your slowest day of the week and your second on your busiest day of the week. More than likely you will get a greater response on your busy day because the majority of your customers are online then.
Another thing you that can make a big difference is the subject you use in your emails. The rights subjects can make all the difference in the amount of subscribers that open your emails. It’s a good idea to test different types of subjects to see which ones work better. This also ties in with testing different email campaigns. It’s a good idea to split your list up into groups and send each one a different email. This will allow you to see which email is more effective to use.
There are many different email marketing winners but these are some of the most important basics. Once you’ve mastered these, you can start testing more in-depth techniques.