Encourage Affiliates To Use PPC
One thing you want to tell your affiliates to do is try using pay per click with your keywords to market your product or service in search engines. I know what a lot of you are thinking as you read this and that’s why would you ever want to do that? Most of you may see this as creating more competition, when in reality it’s eliminating competition for you.
Yeah you a telling others to bid on the same keywords you may be bidding on but wouldn’t you rather have a website who’s promoting you’re affiliate program than a competitor’s product? I am pretty sure most of you would say yes to that question. Not only is this giving your product or service more exposure but it’s eliminating the amount of competitor exposure you’re up against. So instead of the five or so other paying ads around you being your competitor, they’re your affiliates promoting you.
With you search engine presence increased and your competitors decreased you’re more than likely to get better conversions this way. Searchers will see that your product or service is popular and for that reason it must be the one they want to go with. So don’t compete with your affiliates in PPC let them bid because you’re all working as a team to build your product or service. The only way you should be competing is against your competitors and making sure you’re always a step ahead of them.
If you do end up going this route it’s a good idea to help your affiliates stay up-to-date with what’s receiving the best conversion or click through rates. If they’re going to be paying to advertise your product or service it’s a good idea to help them achieve the best possible results. This will keep them making money and continue promoting your program. So always help your affiliates out as much as possible.