Text Message Marketing
Text message marketing, part of the mobile arena, at the time is one of the most responsive forms of marketing. There are several different approaches you can take with text messaging.
One of them is to build a list where you capture names, email addresses and cell phone numbers. This way you can keep in contact not only with email, but on their cell phone. While email still has its advantages over text messaging it’s becoming a close race with more and more cell phones out there. The biggest advantage about text messaging is that they will receive your message almost instantly because it’s either on their waist or in their pocket. A text message is more than likely going to be read right away. With an email, they may not see it for at least a day or two. Even though an email can be much more descriptive and take them straight to your website it may not be seen for days, if at all. So, if you’re going to have a sale or run a promotion, it’s more than likely you’ll see a better return from your text message list than your plain email list. It’s still a good idea to do both just incase they want to see more details about it in an email.
Another advantage to text messaging is you’re keeping your list more closely involved. Again, because it’s normally on their waist or in their pocket. Say you want to send your list a daily tip you can send them one that will be instantly read. You could also use it as a lead source and text them a briefing of it and say for the full version please check your email. This will let your list know right away that they have an email they need to check. There will be some that have their email already connected to their phone and you don’t have to worry about that.
As you can see there are many advantages to text message marketing. It’s definitely something you will start to see used more and more. So it’s a good idea to embrace it now and stay a step ahead of your competitors.