Internet Marketing Commerce

One of the keys when it comes to your websites conversion rate is how “secure” do you present yourself to your visitors. They are ready to place an order but want to make sure that your website is secure. There are several different ways to show your customers that your website is secure.

Believe it or not how well a website is designed can have an impact on how secure your visitors think your website is. Even though this doesn’t actually make your website more secure it’s the impression. A lot of consumers will make the assumption that if your website is good looking, with a good layout, more than likely it’s a secure site. You wouldn’t invest the amount of money to make a website look good and not invest to make it secure.

Having an SSL certificate on your websites pages where sensitive information is entered is a must! Not only does it encrypt the connection but it shows your customers a “lock” which means that page is secure. This is probably the most important thing to have when it comes to security. If you want to increase your conversion rate even more and can afford an SSL that’s around $1,000 a year you want an Extended Validation SSL certificate. This will make your visitors web browser address bar green, giving them more of a sense of security. Some of the companies where you can get an EV SSL certificate are VeriSign, GeoTrust and Globalsign.

Another thing you can do is add a “Hacker Safe” or “Secure” tested logo to your website. This does not increase the actual security of your website, but gives your visitors a better sense of security. Add this to your website and you’re sure to see your conversion rate increase. You can get this from companies like McAfee and Comodo.

Customer reviews can have a tremendous impact on any business. Reading, listening to or watching a video customer review gives customers a better sense of security in what they’re purchasing. There are some negative aspects to allowing reviews but the positive outweighs the negative. Although customer reviews can have a positive impact on your business it’s hard to get customers to write them without asking or giving them an incentive.

The first thing you should test is to simply just ask your customers for a review after they have received their order. Depending on your niche a good portion of your customers will write a review without asking for anything in return. The customers who are willing to do this should be rewarded even when they don’t ask for it. This shows them that you care about their opinion and them as a customer. It’s also something unexpected and shows that you take pride in your customer service. This will get those customers coming back to purchase again and again.

Once you have tested this method if it doesn’t seem to be working out as well as you thought it’s a good idea to start offering your customers an incentive. There are several things you can offer them it really depends on your niche. You could offer them a t-shirt of your business, money back on their purchase or a coupon for any future purchases. It’s a good to do this after they have purchased by email, mail or even put it in their packing slip. No matter what the case by giving an incentive you will get a much bigger response.