The Right Use Of Shopping Cart Promo Codes
If you’re going to have a promotional code box in your shopping cart you need to do it right. There are a few ways to do it correctly but one that really stands. That one is building you email list with it. Next to your promo code box you should have a tip or text that explains how to get a promo code. For instance, If you would like a promo code please select the; subscribe to newsletter/receive a promo code box on the checkout page before you place your order. This way you will not lose the sale and they can’t receive a promo code until they make a purchase. Not only does this create an incentive to make another purchase, but you won’t have to discount their first purchase.
Another way you could approach it is by saying your promo codes are only available to customers who have already made a purchase. You will receive a postcard in the mail with a promo code to use on your second purchase. This may or may not work but it’s just one of those things you need to test. Promo codes can be a touchy aspect of e-commerce so you’ll have to do at least a few tests before you figure out what’s working best.