Why To Have Audio Books
Tuesday, February 10th, 2009There are several reasons why you need to have audio books for your information products. One major reason is for your traveling business people. We find that a lot of our customers are business people who travel a lot and don’t have time to read, but still want to learn Internet marketing or how to make money online. They spend a lot of time in their car and want to be able to put a CD in or hook up their iPod and just listen. We have also come to find that a lot of people just don’t like to read and would just prefer that someone verbally teach them. The fact is there are many people who prefer audio books and there are many who prefer to read. So if you give your customers both options you end up with more sales and more happy customers.
Audio books done the right way can be expensive but will pay off if you do it right. The first thing you want to do is figure out how well you’re informational product like an eBook, is going to sell. This will be the deciding factor of when it’s time to offer an audio book as an option. Say you have 10 eBooks and 2 of them are making you $100.00 a day (10 sales) while the other 8 are making you $10.00 a week (1 sale). The 2 eBooks with the majority of your sales are the ones you need to create an audio book for first. You have to remember though; just because your other eBooks aren’t doing well doesn’t mean they won’t ever do well. The case is mostly likely that you just need to find the right marketing methods for that particular niche. Once you figure out what works, then it’s time to create an eBook for those also. The reason for this is because audio book recordings done right can be expensive. You want to make sure you’re not going to invest hundreds to thousands into something that’s going to remain tied up for a long time. While you can have an audio book created for an inexpensive price there’s a big possibility it will sacrifice the quality and message of your product. If you don’t have an audio book that’s clear, steady volume, read correctly and enthusiastic, you are might as well wait until you can do it right. It’s always better to do something right in the first place even if it means you have to wait longer. You will achieve better success in the long run and you will be able to give your customers exactly what the majority are looking for.
All in all it’s important to have an audio book for an informational product you sell, but only if it’s done right. Just because you have an audio book doesn’t mean it will improve your business. It’s an audio book that’s done right that will improve your business. It will receive positive reviews, people will tell their friends about you and your customers will come back to purchase more products from you because the first was so good.